Case Study: Plus Group Transforms Architecture and Design Collaboration with Softdrive

Baltimore, MD, USA

In the ever-evolving world of architecture and design, the Plus Group has stood as a beacon of innovation and adaptability. With a diverse portfolio encompassing low-rise residential to high-rise interior design, alongside a suite of supporting services like programming and marketing, the group's technological backbone is essential for its sustained success and growth. Central to this technological advancement has been the integration of Softdrive's virtual desktop infrastructure (VDI), which has revolutionized the way the Plus Group approaches project collaboration, remote work, and IT management.

Company Background

Plus Group, comprising six specialized companies, including architecture and design firms, a programming company, and a marketing firm, relies heavily on high-performance GPU computing for software like AutoCAD, Photoshop, and Revit. The group's IT infrastructure, managed by a dedicated IT team within the shared services division, requires robust and efficient solutions to support its diverse needs.


Before the pandemic, the Plus Group's exploration of VDI solutions was met with skepticism due to performance issues, particularly with AutoCAD, a critical tool for their work. The traditional VDI solutions tested were too slow, failing to meet the rapid responsiveness required by their design and architecture projects. Additionally, the complexity and maintenance of on-premises hardware were escalating costs and limiting the flexibility to scale operations, especially in remote locations.


The shift towards Softdrive's cloud PC solution came at a crucial time, just before the global shift to remote work due to the pandemic. Softdrive's unique approach, utilizing graphics cards rather than traditional CPU/GPU setups, offered the speed and efficiency the Plus Group needed.
A blind test among colleagues, where they noticed many things—none related to speed and Softdrive's functionality—marked a turning point in the adoption of Softdrive's technology.. This led to a partnership that has since seen the Plus Group transition to using Softdrive exclusively for their virtual desktop needs.

Outcomes & Benefits

Enhanced Collaboration and Flexibility: Softdrive's VDI has enabled seamless collaboration across the Plus Group's diverse companies, with employees able to access high-performance computing resources from anywhere, even in remote locations like their new office in India.

Boosted Performance without hardware upgrades: Softdrive delivered a seamless user experience, enabling Plus Group to run GPU-heavy software efficiently, even in remote setups.

Significant Cost Savings: By reducing the need for frequent hardware upgrades and minimizing the IT maintenance workload, Softdrive has delivered considerable cost efficiencies.

Rapid Feature Implementation: Softdrive's responsive customer service and development team have quickly addressed the Plus Group's needs, adding requested features such as dual monitor support and improving latency issues within a year, significantly enhancing user experience.

Customer Support and Partnership: The establishment of a direct communication channel with Softdrive allowed for real-time support and feature development, fostering a strong partnership.

Future-Proofing: The ongoing development, including potential support for iOS devices, aligns with Plus Group's vision for a flexible and global workforce.


"The transition to Softdrive was a game-changer for us," says the CTO of the Plus Group. "Not only has it allowed us to streamline our operations and reduce costs, but it has also empowered our team with the flexibility to work from anywhere without compromising on performance. The responsiveness and support from Softdrive have been exceptional, making them a true partner in our technological evolution."

The Plus Group's experience with Softdrive exemplifies the transformative power of the right VDI solution in the architecture and design industry. It highlights the importance of speed, flexibility, and supportive partnership in overcoming the challenges of remote collaboration and IT management. As the Plus Group continues to innovate and expand globally, Softdrive's VDI solution stands as a cornerstone of their technological strategy, enabling them to achieve new levels of efficiency and creativity.

Softdrive has redefined what is possible in the realm of virtual desktop infrastructure, delivering a solution that not only meets the demanding requirements of today's dynamic work environments but also anticipates the needs of the future. Plus Group's successful adoption and integration of Softdrive into their IT strategy exemplify the transformative potential of this technology, marking a significant step forward in the evolution of remote and virtual computing.

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